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New videos prove Renton is still “Ahead of the Curve”

December 6, 2010

For more information contact:

Alex Pietsch,
Administrator, Department of Community & Economic Development 425-430-6592
Preeti Shridhar, Communications Director 425-430-6569 

RENTON: Despite the global recession and recent economic challenges, Renton is emerging successfully and is showcasing itself as a great place to live, work, learn, visit and play through the release of three new marketing videos by the Renton Community Marketing Campaign.

The videos will serve as powerful tools to further the economic expansion that has been underway in the community for more than 15 years. The Renton Community Marketing Campaign, a partnership between the City of Renton, the Renton School District, Renton Technical College, Valley Medical Center, Renton Chamber of Commerce, and Renton Visitors Connection, unveiled the new videos today on the city’s website at rentonwa.gov, as well as on YouTube and Facebook.

The videos feature a variety of community members talking about Renton as a great place to do business, live and raise a family, visit, and come to work. Featured personalities range from Damien Pattenaude, principal of Renton High School, to Beverly Wyse, vice president and general manager of The Boeing Company’s 737 Program, to Gene Duvernoy, president of the Cascade Land Conservancy.

“Renton has experienced a huge amount of growth in recent years,” said Renton Mayor Denis Law. “These videos allow us to share this exciting transformation with a larger audience in a very compelling way.”

The videos have three main purposes: 1) to recruit new businesses to locate in Renton, 2) to attract high-quality employees to work for the wide range of public and private employers in the city, and 3) to showcase the community as a great place to visit, live, and raise a family. They will be shared directly with real estate developers, business executives, site selectors, and office and residential real estate brokers, as well as the human resources departments of employers throughout the city. Private firms can also use them for their own marketing or employee recruitment purposes.

In 2006, Renton released its first marketing video, “Renton. The Center of Opportunity.” It was recognized in 2007 with a Telly Award. PRAVDA Studios of Seattle returned to Renton to produce the new videos, shooting more than 20 hours of interviews and footage throughout the city for the new project.

“So much has changed in just the four years since our original video project was completed,” said Bill Taylor, president and CEO of the Renton Chamber of Commerce. “Our new urban village, The Landing, is open and nearly fully occupied. The Seattle Seahawks’ Virginia Mason Athletic Center welcomed 22,000 fans to Bing Training Camp this past summer. The City has a new 20-year agreement with The Boeing Company that will keep them turning out 737s for many years to come. The rate of positive change in this community is truly stunning.”

Statistics and recent major announcements indicate that Renton is in the midst of a significant economic expansion:

  • Renton has experienced a 72% increase in population since 2000 and 107% since 1990, the year the Growth Management Act was adopted.
  • In May 2010, the City and The Boeing Company signed a new 20-year agreement for use of the Renton Municipal Airport that also includes the possibility of two 10-year extensions. Meanwhile, Boeing is preparing to increase production of the world’s best selling jetliner in Renton from 31.5 to 38 planes a month.
  • More than 22,000 people visited the Virginia Mason Athletic Center on the shores of Lake Washington for Seattle Seahawks’ 2010 Bing Training Camp.
  • The Landing, with its 600,000 square feet of retail and 880 residential units, is nearly 80% leased and has announced new tenants, including national retailers Dick’s Sporting Goods and Marshalls and several locally owned shops and restaurants.
  • DHL Global, Integra Telecom, SourceRight Solutions, Mailhandlers, Volkswagen, Schwartz Brothers Bakery, and many other companies chose to relocate to Renton in 2010.

“If the City of Renton’s economy is vibrant, the entire community benefits,” said Dr. Mary Alice Heuschel, Renton School District Superintendent. “This video will help more people understand what we already know—Renton is an exciting place to live, work, learn, play, and visit.”

To watch the videos or to download them for your use, visit rentonwa.gov.