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Seahawks Fans are Coming to Renton: Community Gearing Up for first Seahawks Training Camp

July 22, 2009
  
For more information contact:

Suzanne Dale Estey, Economic Development Director 425-430-6591
Alex Pietsch, Administrator, Department of Community & Economic Development 425-430-6592
Preeti Shridhar, Communications Director 425-430-6569

Thousands of visitors expected in Renton for 14 practices

RENTON -- Thousands of Seahawks fans are coming to Renton and the entire community is gearing up to welcome them. The Seattle Seahawks’ Training Camp starts July 31 and the team will hold 14 practices in Renton beginning August 3 and concluding August 20. 

This will be the first training camp held at the spectacular Virginia Mason Athletic Center (VMAC), the Seattle Seahawks headquarters and training facility in Renton. Celebrating the one year anniversary of its opening next month, the Seahawks’ 225,000-square-foot, state-of-the-art facility is the second largest in the National Football League and enjoys an unparalleled location on the shores of Lake Washington.

To welcome Seahawks fans to Training Camp, the Renton Community Marketing Campaign has partnered with the Seahawks to organize a citywide “Renton Welcomes Seahawks Fans” campaign.  No. 12 flags are being raised throughout the city as a sign of support for the Seahawks. The City of Renton is commemorating Seahawks’ fans arrival by proudly flying the “12” flag high above Renton City Hall and several other public facilities. Street pole banners and a large “Renton Welcomes Seahawks Fans” banner will brighten up the area near The Landing.  Local businesses, organizations and fans are proudly displaying “Go Seahawks - Training Camp 2009” cheer cards and city staff, merchants and residents are donning number “12” buttons to show their support for the team. More than 30,000 cheercards will be inserted in the July 24 edition of the Renton Reporter and fans can download additional cheer cards from the city’s website at www.rentonwa.gov.  Businesses are also encouraged to use their own reader boards to celebrate Seahawks Training Camp 2009 in Renton.

The city kicks off its welcoming efforts with the Seahawks’ mascot, Blitz, serving as grand marshall of the annual Renton River Days parade on Saturday, July 25, at 10:00 a.m. in downtown Renton.  Blitz will be joined by the Seahawks’ drumline, Blue Thunder.  Then on Friday, July 31, all Renton community members--residents and employees alike--are encouraged to wear Seahawks’ blue and green colors to show their Seahawks pride.

The Seahawks have partnered with The Landing in Renton to serve as the Seattle Seahawks Training Camp parking and transportation center.  Fans must register for training camp online through the Seahawks’ website, www.seahawks.com. Registration began on Thursday, July 16, at 10:00 a.m., and already most of the practices are full.

“The City of Renton is proud to be the home of the Seahawks Training Camp,” said Renton Mayor Denis Law. “We are thrilled that the Seahawks and The Landing, two of our city’s newest partners, were able to team up to enhance the experience of fans at our new urban village and we are eager to welcome the fans!”

The Renton Community Marketing Campaign is capitalizing on the opportunity of so many visitors coming to Renton by promoting opportunities to shop, dine, stay and play in Renton.  The Seahawks’ website, www.seahawks.com, features information about opportunities for visitors coming to Renton.  Every visitor to training camp will be handed a “Shop Renton, Buy Ahead of the Curve” discount card called the “CurveCard,” which can be used at participating businesses for special offers and discounts.

“Training Camp 2009 is a great boost to area businesses and our economy during challenging times – businesses should take advantage of this great chance to promote Renton and attract customers,” said Bill Taylor, President & CEO, Renton Chamber of Commerce.

“We are excited to open training camp,” said Seahawks Vice President of Community Outreach Mike Flood. “Fans will see the energy and spirit of the Renton community and know that the Seahawks have found a great home.”

About the Renton Community Marketing Campaign

The Renton Community Marketing Campaign partners include the City of Renton, Renton Chamber of Commerce, Renton School District, Renton Technical College, Valley Medical Center and Renton Visitors Connection. The partnership has been recognized nationally for its “Ahead of the Curve” brand and as one of the first in a trend of communities working to market themselves.

About The Landing

The Landing (www.thelandinginrenton.com) is a 46-acre mixed-use development located in Renton that sits at the south end of Lake Washington, conveniently located just off Interstate 405. The $300 million project offers a unique combination of housing, restaurants, entertainment options, national retail chains and regional boutiques, creating an urban village with a variety of desirable options for area residents. The project includes 880 residential units and more than 607,000 square feet of retail, restaurant and entertainment space. The Landing is a joint venture between Harvest Partners, a Dallas-based commercial real estate development firm, and Transwestern Investment Company, L.L.C., a Chicago-based principal investment company.