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Renton CityNews Wins Blue Pencil Award of Excellence for Government Communicators

April 29, 2009

For more information contact:

Preeti Shridhar, Communications Director, 425-430-6569

RENTON, WA:  Renton was honored at the 2009 Blue Pencil and Gold Screen Awards competition held by the National Association of Government Communicators (NAGC) to recognize the government's best in print, video and multimedia communications. Renton CityNews, the city’s newsletter, took home the Blue Pencil Award of Excellence. Renton CityNews wins Blue Pencil Award

Renton CityNews is delivered regularly to nearly 45,000 households in Renton and provides timely news and information about the city. The newsletter is mailed every month along with the utility bill to single-family residents, and is also sent as a direct mail to all multi-family residents on a quarterly basis.  The catchy text and images makes the newsletter very popular with the public. By distributing Renton CityNews through the utility bill, the city meets its goals of reducing costs by saving money on postage while still reaching tens of thousands of Renton citizens.

NAGC is a national organization for communications professionals at the national, state and local levels of government. Group members include editors, writers, graphic artists, video professionals, broadcasters, photographers, information specialists and agency spokespersons.

Blue Pencil awards honor outstanding writing and print materials and Renton is one of the few government agencies in the United States to earn this prestigious award. According to staff from NAGC this was one of the most competitive years for these awards and several hundred entries were submitted. Judging was done across the nation by both governmental and nongovernmental information professionals who volunteer their time to judge and give peer feedback on entries. Entries were judged on production, writing, editorial content, layout and design, and quality and creativity. Entries were also reviewed to evaluate whether they achieved the purpose for which they were produced, served the needs of their target audiences, and that they represented a cost-effective use of financial and other resources.

"We're extremely gratified with this recognition from communications professionals from across the country, and with the growing public response to our communications activities," said Renton Mayor Denis Law. "We work hard in Renton to communicate effectively with our public and these awards are evidence that we're on the right track."

The award winners were honored at a ceremony on April 22 in Orlando, Florida. To read the latest issue of Renton CityNews, visit rentonwa.gov.  For more information about the NAGC awards go to http://www.nagc.com.

Renton City News