"Renton. Ahead of the Curve" TV Ad Airs
The Renton Community Marketing Campaign showcased the city and its brand “Renton. Ahead of the Curve” in a television commercial first aired during the NFC Wild Card game on Saturday, January 5, 2008, which the Seattle Seahawks won 35-14 over the Washington Redskins. The ad also aired on February 3, 2008 during the Super Bowl XLII pre-game show.
The advertisement features actor/comedian John Keister who regularly panned Renton on his groundbreaking comedy show “Almost Live,” which was produced and broadcast by KING-TV between 1984 to 1999.
Over the past decade, Renton has made a remarkable transformation, shaking a historic blue-collar image and becoming one of the fastest growing communities in King County.
"With exciting developments under construction such as the Seattle Seahawks’ Virginia Mason Athletic Center and The Landing, our 68-acre mixed-use neighborhood, as well as great neighborhoods, a diverse business community, excellent schools, Renton Technical College and Valley Medical Center, Renton is a dynamic place to be,” said Mayor Denis Law.
“Ahead of the Curve is more than just a marketing slogan,” said Alex Pietsch, administrator of the City’s Department of Community & Economic Development, who coordinates the Campaign’s marketing efforts. “It is a way of life here in Renton. We’re taking that message to a new level by running this advertisement on television. And, with the Seattle Seahawks locating their headquarters and training facility in Renton this year, we could think of no better place to start than their first playoff game.”
Previous marketing efforts have focused on radio and print advertisements. This is the Campaign’s first foray into broadcast television.